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Collabs with Canoe & Lake

Media kit overview

Airbnb / VRBO Collabs:

All collaborations are 2 nights with ideally early check in on the first night for set up and to capture as much content with daylight as possible.  They are not "free nights" we work the entire time to cross promote the stay and Canoe & Lake. Through our partnerships with hosts they can expect increased exposure to potential guests, beautiful photography that the host will have 12 months of social media and web use of (excludes use for ads, giveaways).

Canoe & Lake uses photography and videos taken at stays over an extended period of time which allows the Airbnb to get exposure every time Canoe & Lake posts content from their stay.

We are very selective in the Airbnb / VRBO stays we work with as the place must be aspirational to our followers and meets our brand look and feel.

Process:

- Host reaches out to Canoe & Lake via DM on Instagram & align on dates alternative contact is canoeandlake@gmail.com.

- Once dates are approved the host can checkout based on the agreed scope. This provides the Airbnb with a receipt for tax write off purposes under their Marketing budget.

Host Requirements:

- Hosts must really be kind and easy to work with.  It is a lot of work to develop all the content needed and we just seek grateful hosts.  We have spent years and thousands to grow our audience so lending our following to transition to become your following is a huge effort.  Should a host make Canoe & Lake feel uncomfortable or like we are being given a "free night's stay" this may result in cancellation.  Please note do not say to any creator it is a free night's stay as we are not going to relax. 

Standard Collab:

- 2 nights

- 10 edited professional photos 

- 1 reel

- 2 stories

Optional:

- Drone footage / photography

- Giveaway with Canoe & Lake

Important Notes:

- We are currently booking for fall 2023 and winter 2024.  All spring / summer stays are booked.

- Imagery subject to usage rights terms and contract must be signed to secure calendar

- Model / inclusion of other influencers in the stay are subject to rates which are discussed with the host prior to agreement. Ex. If the host wants another influencer to attend this shoot it is likely they have rates.  If the host and Canoe & Lake agree on hired talent this is subject to additional fees.



 


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