Collabs with Canoe & Lake

Why collab with Canoe & Lake

Canoe & Lake started as a clothing brand online, in 2020 I started working with brands and Airbnb's to create a lifestyle brand on social media.  Leveraging my targeted following to help grow awareness of brands and experiences that fostered our values.  

We have grown to a 60.3K+ following, 4.3% engagement rate, 88% Canadian and 93% female audience on Instagram.  There is a significant amount of women who follow @canoe_and_lake that have top interests being family, travel, fashion and the outdoors.  So it is best to partner with me if you are targeting this demographic.  I look forward to seeing if we are aligned to work together.

Important Notes:

• I am currently booked for summer 2024 and am currently booking for fall / winter 24/25.  All spring / summer stays are booked.
• Imagery subject to 1 year usage rights terms for social media and online only
• Model / inclusion of family members / additional talent this is subject to additional fees. For example, if you wanted family content there is a rate per talent which goes towards my kids education fund
• $500 non-refundable deposit required to secure date

Brand Collaborations:

All collaborations for brands please email canoeandlake@gmail.com Subject line; Airbnb Collab) with scope & budget.  The collaborations below are for AIRBNBs only. 

Airbnb / VRBO Collabs:

Please email canoeandlake@gmail.com (Subject line; Airbnb Collab). All collaborations are 2 nights with ideally early check in on the first night for set up and to capture as much content with daylight as possible.  They are not "free nights" we work the entire time to cross promote the stay and Canoe & Lake. Through our partnerships with hosts they can expect increased exposure to potential guests, beautiful photography that the host will have 12 months of social media and web use of (excludes use for ads, giveaways).

Canoe & Lake uses photography and videos taken at stays over an extended period of time which allows the Airbnb to get exposure every time Canoe & Lake posts content from their stay.

We are very selective in the Airbnb / VRBO stays we work with as the place must be aspirational to our followers and meets our brand look and feel.

Host Requirements:

- Hosts must really be kind and easy to work with.  It is a lot of work to develop all the content needed and we just seek grateful hosts.  We have spent years and thousands to grow our audience so lending our following to transition to become your following is a huge effort.  Should a host make Canoe & Lake feel uncomfortable or like we are being given a "free night's stay" to work this may result in cancellation.  Please note do not say to any creator it is a free night's stay as we are not going to relax.